PUTTING THE CUSTOMER AND PATIENT AT THE CENTRE OF EVERY SALES CONVERSATION

CREATE HIGH-VALUE CUSTOMER LOYALTY AND TRUST

Healthcare regulations and industry changes have dramatically altered the world of pharmaceutical sales. Explaining product features and benefits isn’t enough. Getting results requires new and different sales conversations that are grounded in a customer- and patient-focused philosophy. The sales professionals who are consistently breaking through are those who:

• Ask better questions to initiate deeper conversations and forge stronger relationships with their customers
• Build trust and credibility by engaging customers based on their behaviour style, personal and clinical touch points, and patient types
• Are supported by managers who listen, model and consistently coach

Our sales training and coaching for pharmaceutical companies shows your team how to create a sales culture that puts patient and healthcare provider needs at the centre of your go-to-market strategy. Our pharmaceutical sales training reinforces your efforts to implement a customer-centric, values-based approach that will truly differentiate your salespeople and your brand. We’ll help your salespeople build the competence and confidence they need to increase customer loyalty and trust and grow your competitive advantage.

• Accelerate new hire productivity and retention
• Increase salesforce effectiveness
• Build a culture of accountability
• Engage managers to model and coach
• Develop team synergy