Integrity Selling® is a proven sales training programme designed to increase sales, strengthen customer loyalty, and establish a customer-centric culture. Selling is redefined as a values-driven process, focused on delivering genuine value by building trust, identifying customer needs, and solving real-world problems. As competition intensifies and products become harder to differentiate, forward-thinking organisations in New Zealand and Australia are turning to needs-based selling as a competitive advantage. For more than 55 years, Integrity Selling® has helped New Zealand and Australian businesses transform their sales teams with customer-centric sales training.
Develop consultative sales skills by deeply understanding customer needs, building trusted relationships, and influencing buying decisions based on value.
Inspire confidence and boost achievement by reinforcing positive beliefs, values and sales motivation across the team.
Adopt a structured, values-led sales process that builds trust, pinpoints customer challenges, and drives solution-oriented conversations.
Integrity Solutions Centre supports performance across five core areas:
Understand needs, communicate value, differentiate effectively, and secure customer commitment.
Retain value, uncover new opportunities, resolve challenges, and build lasting partnerships.
Foster a coaching culture with shared language, clear processes, and purpose-driven leadership.
Strengthen interpersonal skills, navigate objections, resolve issues, and connect with customers.
48.2%Year-over-year
sales growth
+20%employee retention
Customer Satisfaction
scores improved from
12th to 93rdpercentile
11%increase in services
per household
Cross-selling
increased
196%
Increased products
per customer from
1.3 to 3within 2 years
Increased revenue by
23%within 6 months vs. 9%
average market growth
New hires became
productive at
6 weeksvs 6 months
Increased
overall business
25%
140%reported revenue
growth by region in
just one year
53%Increase in
customer commitments
Increased NPS from
low 60'S to high 80’sin less than 1 year
Interactive digital pre-learning with gamified activities and foundational knowledge.
One-day, in-person or virtual workshop tailored to your business environment.
Weekly group coaching sessions (1–2 hours) over eight weeks to support real-world application.
Access to advanced modules to sustain and build on learning gains.
Across Australasia, the program at end of Q1 delivered a preliminary:
ROI of 311%, Gross Margin of 10% increased to 35%, Sales Calls 51%, Client Visits 34%, New Jobs 55%.
Hudson changed ownership, rebranded and re-introduced Integrity Selling to achieve the following goals:
A consistent customer focused conversation across the Australasian offices. Enhanced business consulting capability for recruitment and HR consultants. 10% increase in revenue. Implementation: 23 managers certified to conduct the programs inhouse for 300 consultants.
Our certification process equips internal trainers to manage the behaviour change process in their organisation. They are provided with the tools and skills to help employees in their organisation grow both professionally and personally.
Flexible, interactive, online learning combined with skilled virtual facilitation. Our digital platform includes gamification, videos, social learning and many other features to promote engaging learning. Time and cost effective.
Provided by our highly experienced Integrity Solutions facilitators. We conduct a full discovery process to understand client needs and customise training accordingly. Classroom and virtual training options.
For individuals and small groups. A combination of different companies and industries, creating camaraderie between participants. An excellent networking opportunity for salespeople and business owners looking to hone their skills.
In this demanding environment, healthcare sales training programs that focuses on skills and product knowledge is still important, but it’s not nearly enough. When you address mindset and build accountability into the process, you’ll help your sales reps discover a greater sense of purpose that will increase their self-belief, achievement drive and motivation.
They’ll be able to push past the obstacles they’re up against and focus on what counts: increasing value, differentiation, commitments from every interaction and solidifying customer trust and loyalty.
See how Integrity Selling For Healthcare can take your sales team to the next level.
Integrity Selling for Contact Centres equips your front line teams to connect with customers as advisors rather than order takers, you instil a sense of pride. They recognize that they are an integral part of the solution. This not only makes their jobs more rewarding, it also increases their engagement and motivation.
As a result, they are able to deliver a level of customer service that is completely genuine and demonstrates their compassion and concern.
Learn how Integrity Selling for Contact Centers focuses on building great teams.
Succeeding in today’s financial services environment will require your advisors and managers to step up to new market realities and create more value in the eyes of your clients.
Shift mindsets and give your agents and advisors a proven success roadmap that makes working in the client’s best interest a winning strategy. Build and motivate ethical behavior to forge long-term customer relationships. Use client-focused questioning to increase trust and provide more differentiating value.
Integrity Selling for Financial Services is sales training that equips advisors with a proven success roadmap to serve clients’ financial needs in a thoroughly altruistic, client-centric manner.
To achieve aggressive growth margin targets in an ever-more challenging and competitive environment, these teams must go after and acquire new customers.
Our programs are a process that enables them to engage in new discussions, elevate their confidence, move past plateaus and consistently perform up to their full potential in these challenging markets.
Integrity Selling® sales training programs for manufacturing and industrial organizations help teams break through the “belief boundaries” that may be holding them back so that they can achieve more than they may have thought was possible for them.