Integrity Selling®

Integrity Selling® is a proven sales training programme designed to increase sales, strengthen customer loyalty, and establish a customer-centric culture. Selling is redefined as a values-driven process, focused on delivering genuine value by building trust, identifying customer needs, and solving real-world problems. As competition intensifies and products become harder to differentiate, forward-thinking organisations in New Zealand and Australia are turning to needs-based selling as a competitive advantage. For more than 55 years, Integrity Selling® has helped New Zealand and Australian businesses transform their sales teams with customer-centric sales training.

Essential components to sales success:

SKILLSET

Develop consultative sales skills by deeply understanding customer needs, building trusted relationships, and influencing buying decisions based on value.

MINDSET

Inspire confidence and boost achievement by reinforcing positive beliefs, values and sales motivation across the team.

PROCESS

Adopt a structured, values-led sales process that builds trust, pinpoints customer challenges, and drives solution-oriented conversations.

Top 20 Sales Training Companies Award by Training Industry. Won 2025, 2024, 2023, 2022, 2021 and 2020.
Sales Training award in New Zealand and Australia for Integrity Solutions Centre given by Selling Power. Award won in 2025, 2024, 2023, 2022. 2021, 2020, 2019. 2018, 2017 and 2016.
The Stevie award for Customer Service and Sales training won by Integrity Solutions Centre for Customer Service and Sales Training Excellence in Australia and New Zealand. Won in 2024, 2023, 2022, 2021, 2020 and 2019.
ISA Award for business of the year 2022 for Sales Training in New Zealand and Australia

NZ & AU Sales Training Results

Blue circle with a white rocket and white clouds in the middle. Symbolising increased growth from sales training and leadership coaching for New Zealand and Australia. Measurable sales performance results from Integrity Selling® in NZ and AU.
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48.2%

Sales Growth

Orange circle with a person in the middle and people connected on the other edges. Symbolising interconnectedness with your clients and customers. A key feature of sales training and leadership coaching for New Zealand and Australian businesses. Measurable sales performance results from Integrity Selling® in NZ and AU.
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196%

Cross Selling

Dark blue circle with a graph indicating an increase. Symbolising increased productivity under sales training and leadership coaching for New Zealand and Australian companies. Measurable sales performance results from Integrity Selling® in NZ and AU.
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23%

Staff Turnover

Purple circle with a white outline of two people shaking hands. Symbolising increased collaboration for salespeople and customers with sales training and leadership coaching for New Zealand and Australian companies. Measurable sales performance results from Integrity Selling® in NZ and AU.
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72%

Employee Satisfaction

Sales Training Development

Integrity Solutions Centre supports performance across five core areas:

two speech bubbles. showing the conversation that salespeople have with their customers in New Zealand and Australia. Five key areas of development in sales training – conversation, account, manager, service, person.

The Conversation

Understand needs, communicate value, differentiate effectively, and secure customer commitment.

A grey target with an arrow sticking out of the bullseye. Identifying the key information of your customers through sales training in New Zealand and Australia. Five key areas of development in sales training – conversation, account, manager, service, person.

The Account

Retain value, uncover new opportunities, resolve challenges, and build lasting partnerships.

Three managers. Showing the importance of management in creating a customer focused environment within a sales company. Five key areas of development in sales training – conversation, account, manager, service, person.

Sales Managers

Foster a coaching culture with shared language, clear processes, and purpose-driven leadership.

Two stars overlapping. The star attribute to a good salesperson is customer centric attitude and customer service skills. Five key areas of development in sales training – conversation, account, manager, service, person.

Customer Service

Strengthen interpersonal skills, navigate objections, resolve issues, and connect with customers.

Five key areas of development in sales training – conversation, account, manager, service, person.

Reinforcement, measurement and sustained improvement for New Zealand and Australian businesses

Comprehensive Sales Solution

Integrity Selling® provides a framework for creating a customer focused culture.

Chart of sales culture. At the top, a common sales language. top right, marketing alignment with sales. bottom right, effective training platform. bottom, blueprint for recruiting. bottom left, platform for coaching. top left, performance Evalution tools. Sales training ecosystem with coaching, onboarding, skills development, and process improvement tools.
Critical elements include:
  • A unified sales communication model for improved internal alignment.
  • Flexible digital training platform to support learning at scale.
  • Sales-marketing alignment tools to streamline messaging.
  • Advanced skills framework for continued sales development.
  • Behavioural interview guide for recruiting the right people.
  • Coaching tools for sales managers to lift performance.
  • Sales process diagnostics to identify and close performance gaps.
  • Ongoing reinforcement tools to keep momentum high.

NZ & AU Sales Training Results

Blue circle with a white rocket and white clouds in the middle. Symbolising increased growth from sales training for New Zealand and Australia

TRANSCEND &
TRANSFORM

48.2%Year-over-year
sales growth

+20%employee retention

Customer Satisfaction
scores improved from
12th to 93rdpercentile

Orange circle with a person in the middle and people connected on the other edges. Symbolising interconnectedness with your clients and customers. A key feature of sales training for New Zealand and Australian businesses

RETENTION &
CROSS-SELLING

11%increase in services
per household

Cross-selling
increased
196%

Increased products
per customer from
1.3 to 3within 2 years

Dark blue circle with a graph indicating an increase. Symbolising increased productivity under sales training for New Zealand and Australian companies

OVERALL
PRODUCTIVITY

Increased revenue by
23%within 6 months vs. 9%
average market growth

New hires became
productive at
6 weeksvs 6 months

Increased
overall business
25%

Purple circle with a white outline of two people shaking hands. Symbolising increased collaboration for salespeople and customers with sales training for New Zealand and Australian companies

DEEPENING
RELATIONSHIPS

140%reported revenue
growth by region in
just one year

53%Increase in
customer commitments

Increased NPS from
low 60'S to high 80’sin less than 1 year

How Integrity Selling® Works

A diagram of behaviour change in sales training. In the middle is Return on Investment. Surrounded by Disciplined sales process, sales skills and attitude, values and beliefs.
  1. White circle with a blue outlined white board.

    Prework

    Interactive digital pre-learning with gamified activities and foundational knowledge.

  2. White circle blue outlined person

    Workshop

    One-day, in-person or virtual workshop tailored to your business environment.

  3. White circle with a blue person outlined inside

    Follow ups

    Weekly group coaching sessions (1–2 hours) over eight weeks to support real-world application.

  4. White circle with a blue certificate in the middle

    Ongoing reinforcement

    Access to advanced modules to sustain and build on learning gains.

TSB Bank

TSB has been working in partnership with Integrity Solutions for the past 28 years. We currently utilise the Integrity Selling for Banking programme as the framework for our needs-based customer conversations. The framework is widely used by our customer facing teams and aligns with both TSB’s values and customer centric service proposition. Over the past few years, we have worked with Megan to adapt the programme to meet the changing needs of our business and industry. Megans’ knowledge, passion, adaptability and willingness to collaborate has also been a significant contributor to the success of our partnership with Integrity Solutions.

Sarah Hall

-Manager, Customer & Compliance Learning,

Teachers Mutual Bank Limited

Integrity Solutions has been our valued business partner since 2009. Our frontline teams commenced Integrity Selling and Service programs in 2009, and today new team members participate in Integrity Communication. 250 leaders have completed the Integrity Coaching program, which suits all leaders and supports our robust coaching culture.

Integrity Solutions provides ethical sales and service methodologies, promoting trusting relationships and values-based experiences. Integrity Solutions programs are highly practical and interactive, supported by professional resources. Our Integrity Solutions Account Manager, Megan, makes professional development for our people easy to achieve.

Barbara Rhodes

-Organisational Leadership Coach,

Hudson

Across Australasia, the program at end of Q1 delivered a preliminary:

ROI of 311%, Gross Margin of 10% increased to 35%, Sales Calls 51%, Client Visits 34%, New Jobs 55%.

Hudson changed ownership, rebranded and re-introduced Integrity Selling to achieve the following goals:

A consistent customer focused conversation across the Australasian offices. Enhanced business consulting capability for recruitment and HR consultants. 10% increase in revenue. Implementation: 23 managers certified to conduct the programs inhouse for 300 consultants.

Michael Rolik

-Learning & Organisational Development Manager,

Morgan & Banks

“During a period of severe economic turndown, Morgan & Banks searched for ways to maintain our consulting team. We chose to embark on a sales development programme to enhance our skills in identifying client needs and offering tailored solutions. In the quest for that goal we discovered Integrity Selling, which we embraced as its key principles resonated with our own corporate values. In other words, selling was not about forcing your products and services on customers, it was about genuinely trying to establish customers’ needs and wants and finding solutions for them.

In the course of installing this philosophy and programme in our own company, we were so blown away with our success that we became a licenced partner with Integrity Solutions. Our results speak for themselves. During this downturn our company emerged as the clear number one market leader across all our market sectors, grew our sales, kept our team intact and our profitability increased tenfold. Additionally, we assisted many organisations make the transition to customer needs focused sales. I can highly recommend this programme.”

Peter Sullivan

-Former Managing Director,

Grosvenor Engineering Group

“What has been great about the Integrity Selling® program, from a sales manager’s perspective and in addition to increased sales results, is that I can focus on supporting the guys as apart from leading them. Now the proactive motivation is coming from them. That is absolutely ideal for a sales leader.”

Mitchell Edwards

-Group Sales & Marketing Manager,

Meere IT Recruitment

"Integrity Selling® has empowered our recruitment consultants to sell with the way our customers want to be sold to. The customer-needs focused approach to selling is the most effective method for building successful business relationships with our customers. Integrity Selling® is a highly effective and simple selling system has given our business a distinct advantage in the marketplace."

Dennis Smith

-Director

Training Delivery Options

Man inside an atom

Trainer Certification

Our certification process equips internal trainers to manage the behaviour change process in their organisation. They are provided with the tools and skills to help employees in their organisation grow both professionally and personally.

Two people speaking

Virtual Training

Flexible, interactive, online learning combined with skilled virtual facilitation. Our digital platform includes gamification, videos, social learning and many other features to promote engaging learning. Time and cost effective.

Cog and lightbulb with arrows pointing in a circular fashion

Inhouse Training

Provided by our highly experienced Integrity Solutions facilitators. We conduct a full discovery process to understand client needs and customise training accordingly. Classroom and virtual training options.

Hand holding puzzle piece

Open Course

For individuals and small groups. A combination of different companies and industries, creating camaraderie between participants. An excellent networking opportunity for salespeople and business owners looking to hone their skills.

Contact Us

Sales Training Programs Customised For Your Industry

In this demanding environment, healthcare sales training programs that focuses on skills and product knowledge is still important, but it’s not nearly enough. When you address mindset and build accountability into the process, you’ll help your sales reps discover a greater sense of purpose that will increase their self-belief, achievement drive and motivation.

They’ll be able to push past the obstacles they’re up against and focus on what counts: increasing value, differentiation, commitments from every interaction and solidifying customer trust and loyalty.

See how Integrity Selling For Healthcare can take your sales team to the next level.