1) What is sales training and how does it work?

Sales training develops the knowledge, skills and behaviours your team needs to win more business—prospecting, discovery, value messaging, negotiation and account growth. Effective programmes blend skills practice with on-the-job application and manager coaching to embed behaviour change. Research consistently links capability building and coached reinforcement with higher sales effectiveness. Gartner

2) Does sales training improve results—how soon, and how do you measure ROI?

Yes—when you define outcomes up front and measure them. Use recognised evaluation frameworks (e.g., Kirkpatrick’s four levels: reaction, learning, behaviour, results) and track sales KPIs such as win rate, cycle length, average deal size and retention. Calculate ROI with a simple formula: (benefit − cost) ÷ cost. Kirkpatrick Partners, LLC.

3) How much does sales training cost in New Zealand and Australia (what’s included)?

Investment depends on scope (foundation vs advanced), delivery model (in-person, virtual or blended), cohort size and the level of customisation for your market, products and CRM workflows. Fixed-fee proposals typically include design, facilitation, participant materials and post-programme reinforcement/coaching.

4) Is funding available for sales training in New Zealand or Australia?

In New Zealand, eligible SMEs may access the Management Capability Development Fund via the Regional Business Partner (RBP) Network—subsidising up to 50% of approved training, capped at NZ$5,000 per year (ex GST). In Australia, use the federal Grants and Programs Finder to identify current training-related grants in your state or sector. business.gov.au

5) Do you offer in-person, virtual or blended delivery across NZ and AU?

All three. For distributed teams—from sales training Auckland to regional Australia—a blended approach (targeted workshops + live virtual practice + spaced micro-reinforcement) is often most effective and scalable. Current L&D guidance recommends combining modalities to leverage each one’s strengths. td.org

6) Can the programme be customised to our industry, products and sales process (incl. CRM integration)?

Yes. We tailor scenarios, role-plays and tools to your buyers, competitive landscape and sales cycle—then align cadences, stages and fields with your CRM (e.g., Salesforce, HubSpot) so managers can coach to the same language sellers use in pipeline reviews.

7) Which industries do you specialise in across NZ and Australia?

Common sectors include contact centres, banking and financial services, healthcare and medical devices, agriculture and agribusiness, technology/SaaS and professional services. Localised examples and case studies are available for sales training NZ and sales training Australia audiences.

8) Who needs sales training—new sellers, experienced reps or sales leaders?

All three, with different pathways. Onboarding accelerates time-to-productivity for new hires; advanced skills and account strategy sharpen experienced reps; leadership coaching equips sales managers to coach consistently—an essential lever for sustained performance. High-quality coaching is repeatedly linked to stronger sales outcomes. Gartner

9) What reinforcement and coaching ensure behaviour change sticks after training?

Plan sustainment from day one: manager-led coaching, deal clinics, spaced micro-learning and on-the-job assignments tied to live opportunities. Studies show that combining training with ongoing coaching dramatically outperforms “workshop-only” approaches (often cited as several times more effective). Challenger Inc, td.org

10) How do we get started—scoping, pilot options, timeline and next steps?

Start with a discovery session to clarify goals, audiences and metrics. We’ll recommend a pathway (pilot or full rollout), map cohorts/timelines across NZ and AU, and agree the measurement plan before delivery begins.

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