Agriculture
Agricultural Sales that centre the customer
Supporting agricultural sales specialists with customer-focused sales techniques that drive business growth.
Transformational Results in Agricultural Sales
Delivering measurable impact across the agricultural sector.
Transcend & Transform
- 23%Increased revenue within 6 months vs. 9% average market growth
- 6 WeeksUntil New Hires Become Productive vs 6 Months
Retention & Selling
- 48.2%Increase in Year over Year Sales Growth
- 196%Increase in Cross-Selling
- 20%Increase in Employee Retention
Overall Productivity
- 140%Reported Revenue Growth by Region in One Year
- 152%Increase in Productivity in 12 Months
- 25%Increase in Overall Business
Deepening Relationships
Increased Customer Satisfaction Scores - 53%Increase in Customer Commitments
- 60 to 80Increased NPS from low 60'S to high 80’s in less than 1 year
Clients We Work With
Trusted by leading organisations in Australia and New Zealand
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Comprehensive Agricultural Solutions
Tailored training and development programmes that boost agricultural sales performance and customer care.
Sales Training Excellence
Consultative selling techniques - Value-based conversations
- Strategic relationship building
Leadership Development
- Coaching excellence
- Team performance optimisation
- Strategic planning
Customer Service
- Increased problem solving
- Inter-team cooperation
- Customer-focused organisation
Our Agriculture Approach
Transforming agricultural sales through proven methodologies and customer-centric sales.
Assessment & Discovery
Evaluation of your agricultural organisation's unique challenges and opportunities.
Customised Strategy
Tailored solutions designed to meet your specific goals and organisational culture.
Implementation & Training
Expert-led implementation with comprehensive training and support systems.
Measurement & Optimisation
Continuous monitoring and refinement to ensure sustainable results.
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Why Choose Our Approach?
- Evidence-based methodologies
- Proven track record of success
- Customised to your needs
- Sustainable, long-term results
Agricultural Industries We Support
Within agriculture we have customised programs to address the different customer and stakeholder needs and sales systems.
Dairy Sales
- Build trust with farmers through authentic, needs-based conversations.
- Communicate product value in practical, on-farm terms.
- Navigate seasonal sales cycles with confidence.
- Focus on solving challenges, not just selling products.
Meat and Wool Sales
- Strengthen relationships with farmers and processors.
- Present technical solutions in a relatable way.
- Manage price and market discussions with empathy.
- Align sales with producers’ business goals.
Horticultural Sales
- Tailor conversations to seasonal and operational needs.
- Communicate value across diverse stakeholders.
- Address compliance and sustainability clearly.
- Build long-term partnerships through proactive engagement.
Forestry Sales
- Connect with customers on long-term productivity goals.
- Simplify complex offerings for varied stakeholders.
- Align with procurement timelines and planning cycles.
- Position your team as trusted advisors, not just suppliers.
Key Topics in Agricultural Sales Training Programmes
Understanding the Agricultural Market
Analyse the unique challenges and opportunities in New Zealand and Australia’s agricultural sectors.
Building Strong Customer Relationships
Develop trust and rapport with agricultural clients, focusing on long-term partnerships and customer retention.
Sales Techniques for Agricultural Products
Tailor sales strategies to specific agricultural sectors, addressing both product and market nuances to close deals effectively.
Negotiation Skills in Agriculture
Master negotiation techniques to handle farm gate prices, contracts, and large-scale deals in a competitive, seasonal industry.
Sustainability and Ethical Selling in Agriculture
Equip your team to sell sustainable products and practices while addressing growing environmental concerns in agriculture.
Understanding Agricultural Regulations and Compliance
Ensure your sales team is knowledgeable about the regulatory environment affecting the agricultural sector, from local laws to international trade agreements.
Sales Process Management
Manage the full sales cycle with structured approaches to lead generation, client engagement, and post-sale follow-up.
Customer Service and After-Sales Support
Provide exceptional after-sales support, fostering loyalty through proactive service and addressing client concerns post-purchase.
Integrity Selling®
Integrity Selling® is a proven sales training course used to increase sales, build customer loyalty and create a customer focused culture. Sales is redefined as a values driven process, where the focus is on creating value for customers through building strong relationships, identifying needs and solving problems.
SKILLSET
Enhance sales skills by deeply understanding customers, fostering trusted relationships, and positively influencing their buying decisions.
MINDSET
Boost achievement and confidence by reinforcing positive attitudes, beliefs and values essential for high achievement in sales.
PROCESS
A value-driven sales process that builds trust, identifies customer needs, ensuring a shift to solution selling and attracting and retaining loyal customers.
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Voices of Success
Hear from agricultural sales professionals who have transformed their approach with Integrity Solutions.
Agriculture is a service based industry. Integrity Service provides us the opportunity to develop our employees at all levels of the company to not just be 'good' but 'GREAT' at customer service.
Integrity Solutions is easily the most valuable and relevant sales and sales coaching training programme I have participated in in 40 years of being in agricultural sales. The insights and coaching methods made practical sense. I learned a lot.
I've been impressed with our salespeople's engagement in Integrity Selling. On a regular basis, I hear them referencing specific concepts learned in the programme. Our younger/ newer salespeople gained a lot but what I was most impressed with is how our tenured salespeople have been very engaged throughout the programme.
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Let's Transform Agricultural Sales Together
Ready to elevate your agricultural sales performance? Reach out to us for a personalised discussion about your team's needs.
Phone Support
Available Monday to Friday, 9am-5pm EST
Email Support
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